INDUSTRY

Logistics

Refrigerated cargo transport

SERVICES

Web design

2023

Cool Logistic is a Polish company that specializes in refrigerated cargo transport. They specialize in transporting individual meal services.

The goal for this project was to create an appealing, high converting website that presents the value proposition and benefits of the service.

Cool-Logistics

👩🏻 My Role

For a Cool-logistics project, I delivered the entire web design service, including structuring the content, setting the value proposition, copywriting elements, and the visual direction.What already existed for this project were brand guidelines and mood boards, which in this case the client prepared himself

✏️ Design Process

I decided to conduct this project in two parts - wireframing, which helped to decide the structure and affect the storytelling, and secondly, visual design

Wireframes

While wireframing, I structured the sections with the following content:

Value proposition and the clear explanation of what the company does.
Client presentation and testimonials to increase trust.
Showcase of competitive advantages.
Presentation of solutions through numbers.
Explanation of utilized technology.
Detailed information about client services.
Benefits and map.
Call to action with a form.

Additionally, during wireframing, I focused on delivering copywriting with the help of AI. This assists in preparing final solutions in the first phase, allowing me to focus on visuals in the next steps.

Visual design

What was important for me through visual designing: 

Visuals have to establish a clear message: the company is related to food delivery and logistics. Pictures, arrows, and symbols like a snowflake were especially helpful in conveying this. 
It has to be appealing but not too bold, as the clients of the Cool -logistics are small companies not very interested in digital technologies. 
It has to be modern in flat, dynamic styles, as this was what clients assumed in their own mood board phase. 
I think we achieved all of the goals.

I think we achieved all of the goals.

Check out next project

Exer Labs — a digital MSK platform to give patients feedback about their health conditions

Want to work together? Let’s talk!